farewell frizz blow dry perfection heat protectant cream demi-permanant Ford created his own label

Ford created his own label in 2005 with provocative and sexual campaign

keeping your hair color bright and healthy

20% longer*

limp hair for long-lasting volume

Shea butter delivers hydration while wheat protein helps to balance moisture and add body

farewell frizz blow dry perfection heat protectant cream demi-permanant Ford created his own label118ml Briogeo's Blow Dry Perfection & Heat Protectant Cream is designed to protect hair from heat damage while providing perfect frizz control and a smooth, shiny finish. Its lightweight yet nourishing formula helps strengthen the hair fiber, smooth the cuticle, and add softness and shine to every strand. Thanks to its heat protective properties up to 230C 450F, it allows you to use hairdryers, flat irons, or curling irons without fear of damaging